Here's What I Do
PRODUCT MARKETING
CONTENT STRATEGY
PERFORMANCE MARKETING
PAID ADS
PAID SOCIAL MEDIA
WHITEPAPERS
MARKET RESEARCH
EMAIL & ABM CAMPAIGNS
Performance Stack
2
Automation & Analytics
Tools: Salesforce, Pardot, HubSpot, Customer.io, Brevo, Databricks, Google Analytics, Hotjar, Clarity
Expertise: Building automated lead-nurture flows, scoring models, and performance dashboards. Setting up marketing attribution systems and KPI loops to connect campaign data to business outcomes.
3
Strategy & Creative Execution
Tools: Semrush, AHrefs, Coda, Notion, Clay, Gen AI (Perplexity, Canva AI, ChatGPT, Claude)
Expertise: Omnichannel GTM strategy, ABM programs, and full-funnel content frameworks that align brand storytelling with performance goals. Strong foundation in copywriting, thought leadership, and video scripting.
I've been a marketing professional at...
An e-commerce MNC
Amazon India, from 2016-2019.
Owned category marketing for Books, Fine Art, Collectibles, and Handloom. Delivered key KPIs across traffic, CTR, and sales during flagship events like Prime Day and the Great Indian Festival. Designed go-to-market strategies for new category launches and helped establish Amazon Exclusives, Launchpad, Saheli, and Karigar through cross-functional brand frameworks and playbooks.
An ad agency
From 2019-2021
Managed $50K+ monthly ad spend across Google, Microsoft, Meta, and LinkedIn for global clients in healthcare, wellness, and tech. Focused on data-driven campaign design, A/B testing, and optimization to improve ROI, CTR, and CPL across regions in NA, MENA, and APAC.
B2B SaaS orgs
Aktana & SMBXL, 2021-2025
Drove full-funnel growth strategies spanning paid acquisition, ABM, and automation. At Aktana, I led omnichannel campaigns for AI-powered products like Agentic AI and Tactic Genie, improving MQL-to-SQL conversions by 40% and reducing production time by 30%. At SMBXL (Vayublue), I scaled reach to 6M+ across Google, Meta, and LinkedIn, optimized CAC by 25%, and built automation flows that grew the active user base from 18K to 64K.
This is some of my sample work.
Hubspot Content Marketing Certified
Amazon Ads Certified
Google Ads and Analytics Certified
Photoshop/Illustrator/
Video Editing proficiency